Guide to Ad Serving in Programmatic DOOH

By: Jeff Gunderman, Founder, DOOH Academy

Ad Serving is beginning to revolutionize the digital out of home programmatic workflow and brings us another step closer to transacting as smoothly as other digital media.  It is important publishers, digital planners and media buyers understand how ad serving works in the DOOH world. It is one tool publishers can use to maximize their programmatic revenue opportunity. To understand it fully we need to first look at how digital out of home functioned prior to ad serving and even prior to programmatic.   

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