Recent advancements in audience and campaign measurement, data and reporting, and of course programmatic functionality have all come together to enable digital out of home media to be planned, bought and sold easily and on par with other digital media including CTV, mobile, online and social media. Out of home media is finally in a place to gain real share of the media mix. Digital marketers, buyers, and sellers need to stay up to speed on this fast evolving world of digital and programmatic out of home media.

• Learn how digital out of home media fits into the overall media mix and how it can be planned, bought and sold like other digital media.

• Earn an OOH Industry Approved Certification in digital and programmatic out of home media by taking our first course “Digital & Programmatic Fundamentals”.

• Learn how real companies are applying these practices in the real world in our resources area with additional content, company spotlights, and thought leadership from some of the industries foremost experts.

• Register to be notified as we release new content and new certification courses.

• Special thanks to our sponsors, some of the most successful companies in our industry and true leaders in digital and programmatic out of home media, who have generously supported the launch of this platform.